Our Partners



 In collaboration with Ponyride and Boys & Girls Clubs of Southeastern Michigan, we’re excited to launch the first hyper-local distribution platform for Détroit’s start-up community. Over the last 5 years, Détroit is the New Black. has grown its in-house label while simultaneously becoming the destination for the best in local consumer goods. As a natural extension of the Ponyride maker space, we’re honored to join the entrepreneurial pipeline as the official retailer for local talent and Ponyride members and alumni. The Marketplace is a digital platform connecting consumers from all over the world to locally owned businesses online.



12th & Viv

Available In Store & on the Marketplace
12th and ViV specializes in green, organic skincare, natural fragrances and luxury, clean burning soy candles.


Available in Store
Timeless accessories based on the principle of love and respect for craftsmanship. Each piece is realized by hand, one by one, rescuing traditional processes, to finally be turned into one of a kind fashion accessory in Italy.


Amelia Samari

Available in Store
Shop bags, baskets, coasters and more.


Axiom Glass

Available in Store
Detroit artist specializing in luxury glass works and fine art sculptures.


Available in Store
Magazines and books globally sourced around the world. B_KS@ inside The Siren Hotel in Downtown Detroit.

Black Bird

Available in Store
Blackbird is a fragrance design house specializing in perfumes and incense. The brand is known worldwide for its forward-thinking installations and products.


Available on the Marketplace
We believe the world deserves a toothbrush worth caring about. We believe that starts with knowing where it came from, and how it was made. We believe it grows from an attention to aesthetics that will make you smile, and deepens with the beauty of giving back to someone in need. We believe that what is good for the planet, is good for us. We believe in the little toothbrush that could.

Boubi Skin

Available in Store & on the Marketplace
A clean skincare line formulated with organic and vegan ingredients. We leave out the parabens, fillers and alcohol so you're nourishing your skin only with the best that nature has to offer.

Deviate Fashion

Available in Store & on the Marketplace
Deviate is a Detroit-based fashion label designing womenswear, menswear and accessory collections situated at the intersection of art and fashion. Deviate produces deeply personal collections that explore current issues and challenge social norms. Each collection harmonizes expert tailoring and corsetry with an edgy, contemporary aesthetic.

Dale & Blue

Available on the Marketplace

dale & blue makes luxury goods for home and life aiming to connect the heritage of our family with yours.


Dandy Detroit

Available in Store
With 14 years of experience in high-end custom clothing, and a knack for Detroit style in the modern era, dandy provides a model of service and product fit for the contemporary man who needs to look his sharpest.


Available on the Marketplace
ForHerCosmetics produces high quality natural cosmetics for women of all shades and backgrounds


Available on the Marketplace
The idea for Fig+Olive was created by best friends, Andria Bojrab and Joann Gordon. We both loved natural products, and although we tried many on the market, we weren’t satisfied with any one particular product.


Available in Store
Eyewear company that makes glasses made from recycled Flint water bottles


Available on the Marketplace

GODNII is a distinctive vision and fashion company most known for its emerging eyewear line and collaborative fashion collections.


Available in store
Superfood health and beauty for everybody. Shop matcha, latte blends and superfood face masks.

HWGG Brand

Available in Store & on the Marketplace
Nigerian fashion brand specializing in African Suit sets and other fashion tees


Available in Store & on the Marketplace
ILERA Apothecary was launched in 2015 with the values of creating plant-based skincare products with the highest quality and ethically sourced ingredients.

Kelly Logan Hair

Available on the Marketplace
Kelly Logan Natural Hair Essentials simplifies your day-to-day hair care regimen in two simple steps.

Kenna Nicole

Available on the Marketplace

Our products are hand-crafted to promote health, relax the body, and stimulate the mind.


Kitty’s Karats

Available in Store
Sustainably sourced pre-loved & vintage jewelry - because it's better for our planet + cuter!

K. Walker

Available in Store
High street fashion curated with Comfort, Street and Refined looks tailored for the young professional.

Lily Forbes

Available in Store
All Lily Forbes fabric is intentionally sourced, with the environment and worker-wellbeing at the forefront of decision-making. The cotton pieces produced to date are 100% hand woven by the Ali family (4 generations) outside of Moradabad, Uttar Pradesh, India. Heritage weaving is an important part of the local economy and history, and sadly, is a dying craft.


Available in Store
Lynzi is a women's fashion brand for style-conscious women who want to look and feel brazen and feminine with a bit of a masculine undertone.
Motor City Soap
Available on the Marketplace

We use 100% organic products for the harvester and consumer’s physical health as well as the environmental health of the land producing these oils. These soaps gentle on skin and extremely moisturizing! We create soaps that will easily find their way to the sinks of working women and men. Utility is key.


Available on the Marketplace


We are a company on a mission to eliminate the frustration, time and expense you have with your hair by creating easy-to-use products that turn your #WashDaystoWashMinutes.

Not Sorry Apparel

Available on the Marketplace

Not Sorry Apparel is an inclusive & sustainable fashion brand for people who are not sorry for being themselves. With a focus on eco-friendly materials we are stitching together creative & sustainable solutions to combat the growing fast fashion problem. 

Playground Detroit

Available on the Marketplace

PLAYGROUND DETROIT is an art gallery and creative talent agencyOur mission is to create opportunities for artists and creative professionals to support and develop Detroit's creative economy.

Stone Jungle

Available in Store

Stone Jungle offers High quality apparel for men, women, and kids. T shirts, jogging suits, hoodies, shorts, hats and more.



Available in Store
A Detroit based accessories brand founded by Tina Tomicic in 2018. Rooted in form and function each piece is created with attention to process and detail. Crafted in Michigan, utilizing American leather, the bags are made in small quantities.
Hope for Flowers by Tracy Reese
Available in Store
Hope for Flowers is a sustainable clothing brand, created by fashion designer Tracy Reese. This slow fashion clothing company uses organic cotton and organic fibers.
Available in Store
Clean Earth. Quality Life. Gifts from recycled plastics taken out of our seas for the health of our planet and humanity.
Rebel Nell
Available in Store 
Jewelry company specializing in one-of-a-kind pieces for men and women, made from fallen pieces of graffiti.